It plays a fundamental role in highlighting the university’s activities and its educational role. It also carries out all personal and media contacts to cooperate between the university and the various groups of audiences.
Public relations at the university have a responsibility to come over the difficulties that the university faces in its communications with the public, newspapers, radio, and institutions, as well as explaining the university’s mission in society, follow up seminars and conferences, and strengthen the relationship between the university and community. South Valley University has great expansions and many activities, which were established more than twelve years ago, and it has branches in Aswan, Luxor, Hurghada, and Sohag before its separation. These expansions have clearly and distinctively increased the role played by public relations.