Under the auspices of Prof. Dr. Ahmed Akkawy, President of South Valley University, and under the supervision of Dr. Helmy Mohsab, Dean of the Faculty of Mass Communication and “Mn Agl Misr” family pioneer at the Faculty, and Dr. Hany Fawzy, the family supervisor, the Family organized a training course entitled The Art of Protocol, Etiquette Rules &the Basics of Dealing, which was attended by students of different levels and presented by Dr. Somaya Abdel Rady, a teacher in the Public Relations Department at the Faculty, during which she dealt with clarifying the difference between Protocol and etiquette in terms of concept, importance, upbringing and rules Protocol such as the etiquette of presentation, acquaintance, handshakes, sitting, and the order of precedence, in addition to the art of etiquette and the basics of dealing such as modern etiquette, etiquette of being with others, gift etiquette, meeting etiquette, apology, and etiquette for using social networking sites At the end of the course, Dr. Somaya explained the importance of training students in light of the best changes witnessed by the field of media in its various tracks and the development of means of communication, which created new methods for the arts of dealing and etiquette.