Eenhancing and upgrading journalistic and mass media researches which focuse on the relationship between women and mass media, the mass media effect of women representation, her roles in the society in general and region of Upper Egypt in particular.
Providing mass media decision makers with results of researches and studies which aim at making a good represnation of women and journalists in Egyptian and regional mass media means.
Developing the cultural and professional level of female journalists through progressive qualification and training whether it is at the level of methods of journalistic practices or awareness about the cultural privacy of women in Upper Egypt.
Making a continuously updated accurate and full database about women in mass media in its different mean, as well as about women who perform mass media tasks in different ministries and institutions on the national level and in the governorates of Upper Egypt.
Contributing in forming mass media politics releated to women in Egypt through studies that concentrate on positions of the Upper Egyptain women as a targeted audience and as a communicator in all mass media fields whether on the level of local or national mass media means.
Studying and determining mass media and communicative needs of the Upper Egyptain women in urban and rural areas to help them find the alternative communicative models that depend on social participation as well as fitting nature of the traditional roles of Upper Egyptain women.
